January 17, 2018

The Perfect Problem: Part Two



This is Part Two of a five-part series exploring how our cognitive biases, social norms and communication channels can obstruct us from seeing the threat of human-induced climate change clearly. While the golden rule of communicating climate change is to stay positive, sometimes you just have to start off by laying out the reality. It gets more positive, we promise!

A big shout out again to US-based Ian Webster for kindly providing us with his illustrations. We’d also like to thank Stuart Capstick, of Cardiff University, for his generous feedback. Stuart is a long-standing expert in this field, and while none of the above represents his views, he has helped us immensely with direction and morale!